Alexa Auto
Amazon

Written by
Hal Kirkland

Directed by
Hal Kirkland

Produced by
Studio Farland + Tool

Amazon Alexa Auto has the power to make any driver feel like a hero. We partnered directly with the Amazon Alexa team to conceive the campaign, write the script, and bring the vision to life. Inspired by iconic driving cinema from Knight Rider to Drive, the film invites viewers into an ’80s fantasy you won’t need driving gloves to fully appreciate.

A person with glasses sitting inside a shiny red car, viewed from the front through the windshield, parked in front of a house with a white garage door.
Older woman with gray hair wearing large pink glasses, patterned scarf, blue jacket, and plaid shirt sitting in a car.
Three children and a woman standing outside a house with a garage. The woman is holding a rolled-up blanket and a furry pillow or stuffed animal, while the children hold balloons and bags. The scene appears to be during daytime.
An elderly woman with gray hair styled in a bun, wearing glasses with a chain, a blue plaid scarf, and a blue jacket, driving a car.
Clapperboard with event details placed on a black case, and a tool bag containing bicycle components, tools, and accessories on a concrete surface.
A film director operating a camera on a sunny outdoor set features an older woman actor with gray hair, glasses, and a patterned scarf, looking into the camera.
Three people engaged in a conversation outdoors, all wearing protective masks. One person has headphones around his neck and is touching his chest, another is holding a large straw hat, and the third person, a woman, is wearing a visor and sunglasses
Filmmaker operating a professional camera mounted on a track, filming a red car outdoors during daytime.
Person aiming a professional film camera outdoors, wearing a black face mask and with sunlight on their face.