Diablo IV
Eulogies

Written by
VCCP

Directed by
Hal Kirkland

Produced by
Studio Farland + Unit9

For the launch of Diablo IV, Blizzard Entertainment teamed up with Megan Fox in a darkly comedic campaign that invited players to submit their in-game death clips using the hashtag #DiabloDeaths. Fox personally delivered eulogies for select fallen heroes, blending gothic glamour with tongue-in-cheek tributes. Directed by Hal Kirkland, the campaign became a viral moment, turning player defeats into shareable, cinematic farewells.

A golden trophy with a human figure holding an orb and a sphere on its head, mounted on a round base
A woman in a black dress holding a skull stands in a dark, eerie cemetery decorated with numerous red candles, stone tombstones, and leafless trees.
Dark background with red and yellow text displaying "14.2 views for our TikTok".
Dark, ornate scene with burning fire and gothic-style metal gate with skulls and intricate designs.
A young woman with long hair dressed in a revealing black dress holding a skull, standing in a dark, eerie outdoor setting decorated with red candles and bare tree branches, illuminated by flickering candlelight.
A woman with long red hair in a dark room surrounded by candles, holding a skull, with a serious expression.
A woman with long red hair poses confidently on a dimly lit set with candles and gothic decor, while a camera captures her performance.
A man wearing a headset working on a laptop at a cluttered table with cameras and equipment, possibly in a studio or behind the scenes of a film or music video production.
Three people working on a film set, with a monitor showing a woman playing guitar and singing, surrounded by technical equipment in a dimly lit room.
Close-up of a bicycle dashboard with a movie ticket attached, water bottle, black bag, and colorful duct tape on the handlebar.
Filmmakers on a set with a camera and equipment, a man smiling at a woman operating a camera, and classical sculptures in the background.
A woman with long red hair is on a film set, standing in front of a camera crew. She is wearing a black dress with a high slit and has a serious expression. Candles are visible in the background, creating a moody atmosphere.
Behind the scenes of a film or music video shoot with a set resembling a graveyard, featuring a woman in a black dress, candles, and tombstones, with professional lighting and camera equipment, and a fiery sunset or explosion in the background.
A woman with long, wavy red hair wearing a black dress with cutouts and holding a skull over her shoulder stands in a dimly lit, colorful scene with purple and red lighting, next to a barren tree and old gravestones.
A person with long dark hair, wearing a green jacket and brown pants, striking a fighting pose with a sword in a spooky cemetery scene with tombstones, candles, and a leafless tree in the background, illuminated by blue light.
Filmmaker in silhouette on set with professional camera equipment, behind scenes of a spooky outdoor scene with leafless trees and a sculpture of a winged figure.