Amazon Prime - Good Omens
Brand new Baby smell

Written by
Hal Kirkland

Directed by
Hal Kirkland

Produced by
Studio Farland + Tool

“Brand New Baby Smell” is a satirical a cappella song, written and directed by Hal Kirkland for Amazon Prime’s Good Omens. Celebrating the arrival of the Antichrist, the track is performed by the Chattering Order of St. Beryl — a satanic choir pulled from the series — and features a cameo by Neil Gaiman himself. Packed with pop culture nods from Rosemary’s Baby to Bohemian Rhapsody, the music video blends irreverence and apocalypse in true Good Omens style.

People dressed as nuns with hoods on, making surprised or shouting expressions, illuminated by warm orange light.
A woman looking through a glass or plastic window, with a blurred background and orange lighting, holding the edge of the window frame.
A woman dressed as a nun with a veil, looking intensely at the camera in a dark, smoky atmosphere.
Close-up of a person illuminated by light and partially hidden in darkness, with the face visible against a dark background.
A woman in a dark room holding a coffee cup, with a group of other people around what appears to be a DJ or production setup. Good Omens Amazon Hal Kirkland
A nun or religious woman holding a pacifier, with a serene expression, standing beside a brick wall with sunlight shining through. Good Omens Amazon Hal Kirkland
Silhouette of a person in a dimly lit environment with a red hue, appearing to interact with a series of cone-shaped objects, while another person takes a photo or video with a device, in front of a brick wall. Good Omens Amazon Hal Kirkland
A person dressed as a witch or wizard with a pointed hat is reaching out with their hand towards the camera, surrounded by fog and smoke, with a full moon in the background. Good Omens Amazon Hal Kirkland
Two men posing together at SXSW event in front of a yellow backdrop with SXSW logos, Uber Eats, Capital One, and The Austin Chronicle branding. Good Omens Amazon Hal Kirkland
A green-tinted surreal image of two large, superimposed houses with human faces, positioned close to each other, with a silhouette of a baby carriage in front of a mountain at the bottom. Good Omens Amazon Hal Kirkland
Left side: silhouette of a woman lying down with her face in profile; Right side: woman dressed in vintage white coat and hat pushing a black baby carriage with a book on top, outdoors near steps. Good Omens Amazon Hal Kirkland
A woman dressed as a nun is standing next to a vintage baby carriage in a dark, arched brick tunnel, with light streaming in from an opening behind her. Good Omens Amazon Hal Kirkland
A group of women dressed as nuns with humorous and expressive facial expressions and gestures, posing outdoors in front of a stone wall and trees. Good Omens Amazon Hal Kirkland Director Chattering Order of St Beryl.
A group of seven people dressed as nuns taking a selfie outside a stone building. Good Omens Amazon Hal Kirkland Director Chattering Order of St Beryl.
A man wearing sunglasses, a black shirt, and a cross necklace holding a script, is being filmed outdoors with a stone wall in the background. Good Omens Amazon Hal Kirkland Director Chattering Order of St Beryl.
Two women dressed as nuns, wearing black and white habits, standing in a dark, indoor setting with a dimly lit background.Good Omens Amazon Hal Kirkland Director Chattering Order of St Beryl.