Starbucks Frappuccino
The Comfort Index

Written by
BBDO

Directed by
Hal Kirkland

Produced by
Studio Farland + Unit9

Can a Starbucks Frappuccino Drink Beat a Hug? Starbucks Puts Comfort to the test in a one-of-a-kind seriously fun social experiment dubbed “The Comfort Index*,” Starbucks Frappuccino drink was measured against tried-and-true comforting activities.

A man is sitting in a room with multiple monitors, wearing a cap with sensors, while another person attaches or adjusts the sensors on his head. The man appears to be getting a brain scan or EEG test.
A reflection of two women at a nightclub or lounge, with black curtains and seating visible, and a caption reading 'Steve's Mom' on the screen.
A woman dancing inside a cozy, igloo-shaped structure with interior lighting, surrounded by filming equipment and crew.
A woman with long dark hair wearing a pink top and light blue jeans sitting on a wooden box and talking during a video shoot in a spacious indoor studio, with a cameraman filming her.
Filming scene with a person sitting in front of a green curtain while a camera crew records with professional equipment.
A man with long hair and a beard sitting on the floor, looking at a tablet or device, with headphones around his neck, in a dimly lit environment that appears to be a studio or work area.
A man operating a professional film camera on a dolly, sitting on a small wooden stool inside a large indoor space.
A woman sitting on a couch in a room with green curtains, wearing a sleep mask and headphones, with a lamp nearby and plants around.
Film or television set in a large, industrial-style studio with bright lighting, green screens, and crew members working around cameras and equipment.
A woman lying on a white textured couch with a green pillow, smiling, with large headphones on, in a cozy, modern room with shelves, books, plants, and decorative objects, while being filmed by a professional camera.
A woman is sitting in a beige chair, smiling, while a man with glasses and a beard assists her with hearing aids in an indoor setting with green background decor.