Uber “On My Way” Olympics campaign.

Written by
Uber Creative

Directed by
Hal Kirkland

Produced by
Studio Farland + Unit9 + Lift

Inspired by the universal feeling of someone showing up for you, “On My Way” is a people-first campaign created for the 2024 Olympics that reintroduces Uber not just as a service, but as a connective thread in everyday life.

Our goal was to capture the quiet urgency, hope, and delight that define modern movement. Filmed across multiple countries by a flotilla of global collaborators, the campaign blends cinematic realism with emotional honesty to elevate Uber from utility to cultural symbol.