Uber
Brand Mission

Written by
Uber

Directed by
Hal Kirkland

Produced by
Studio Farland + Tool

We created this film for Uber to launch their global brand perspective. It was showcased at their global conference and later turned into a commercial campaign in different regions. It required shooting in multiple cities, at times, simultaneously.

A woman is being filmed on a professional video camera, with a scene of three women standing and talking in the background.
A woman looking at her phone on a city street at night, with buildings and streetlights in the background.
Skyline of New York City during sunset with tall buildings and a highway in the foreground.
A person wearing a white chef's jacket and black apron, with arms showing tattoos, standing behind a counter with a paper bag labeled "Uber Eats" on it. The background shows a kitchen with menu lists hanging from shelves.
A man with a beard and long hair, wearing a dark long-sleeve shirt, standing against a dark background.